The new shoe fashion paradigm
Footwear Alchemists Nicola Masolini and Alberto Ciani (president of our beloved Wedding family) are wowing the ecological market, one shoe at a time. From sails and sun chairs to shoes and boots, here is their story of traditional evolution.
With testing times and the extreme, sudden changes we are living through, it is a hopeful message when we witness the rise of new projects, with people who are using their talents and making forthright moves in support of the planet. Positive, real change is happening in all kinds of areas, and the fashion industry is no exception.
Since stories of hope are the antidote to a doomed future, here’s our tip-off from one of our own.
The past is our lesson
The survival of a family business
Sometimes in order to understand how to sustain one's family, and be of help to the community one needs to look at things from a further, more distanced point of view. This is how Nicola found his own inspiration after literally traveling the four continents for years before he knew that he had to go back to his roots, to experience real happiness.
A shoe-making story that lasted generations took a new turn in the hands of this young entrepreneur who knew that success in your career has to walk hand in hand with your virtue.
Nicola embodied the designated role of revolutionary, bringing the family craftsmanship into the future of the footwear department. After linking up with the business-minded collaborator and friend Alberto, RE49 shoes took on the international stage with a stronger branding image to present buyers all over the globe.
The future is our motivation
With the future in mind
The soul behind Re49 is embedded in a mindset that keeps our future, the planet’s future right at the centre. The owner and recipient of this multi-generational tradition is investing d-a-i-l-y on research. At the basis, his heartfelt appreciation for a job done WELL, that is what keeps him on track and makes him sensitive to the environmental challenges we are living today.
Nicola certainly knows the importance of receiving, thus leaving a heritage that our children will benefit from. We cannot feel that we have done WELL if our actions are leaving such a mark [and mountain of waste] behind us.
His business is now a key figure on an international level for respecting the principles of a circular economy.
Support RE49
Walk our planet with respect
Visit the RE49 website and choose your favourite pair of ecological sneakers.
Enjoy a 35% discount as a THANK YOU for your interest in our story, by using the promo code WEDDINGITALY - Click HERE!
We hope you found this article interesting and inspiring!
Like, share and support the future by checking the RE49 website here and find out more in detail about their project on Instagram.
